Alpha Foods, a Glendale, CA-based maker of plant-based foods, raised $28m in Series A funding.
The round was led by AccelFoods, with participation from existing investment partners New Crop Capital, Green Monday Ventures and Blue Horizon.
The company intends to use the funds toward new product launches, securing key talent, expanding its distribution channels, both domestically and internationally, as well as boosting its marketing and sales support to increase its touchpoint with consumers.
Co-founded by Loren Wallis, former founder of Good Karma Foods acquired by Dean Foods in 2018, and Cole Orobetz, a former venture capital investor in the food and ag-tech sector, Alpha Foods offers a wide variety of protein-packed, non-GMO, plant-based versions of classic foods. Since its launch, the company has grown its brand portfolio from four to more than 25 vegan and non-GMO products and is currently available in more than 9,000 stores across the U.S., including Walmart, Kroger, Albertsons/Safeway, and Wegmans supermarkets.
Source. FinSMEs, February 11, 20t20
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Are you a Canadian GP/LP/CI or a Canadian startup that needs to grow or scale? Give us a call! One of our representatives would love to explain how we vertically design, and then systematically layer each of our communication platforms to effectively reach niche target audiences for our clients. WC offers a unique synergistic approach to effectively communicate our client's message to their target audience.
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The round was led by AccelFoods, with participation from existing investment partners New Crop Capital, Green Monday Ventures and Blue Horizon.
The company intends to use the funds toward new product launches, securing key talent, expanding its distribution channels, both domestically and internationally, as well as boosting its marketing and sales support to increase its touchpoint with consumers.
Co-founded by Loren Wallis, former founder of Good Karma Foods acquired by Dean Foods in 2018, and Cole Orobetz, a former venture capital investor in the food and ag-tech sector, Alpha Foods offers a wide variety of protein-packed, non-GMO, plant-based versions of classic foods. Since its launch, the company has grown its brand portfolio from four to more than 25 vegan and non-GMO products and is currently available in more than 9,000 stores across the U.S., including Walmart, Kroger, Albertsons/Safeway, and Wegmans supermarkets.
Source. FinSMEs, February 11, 20t20
This post was brought to you by Woewoda Communications, your partner in the venture capital, private equity and startup markets; offering strategic communications, public relations & investor relation services to Canadian VCs, PEs, Angels, Endowments/Trusts, Family Offices, and Canadian startups involved in ICT, IoT, blockchain, life sciences, healthcare, agribusiness, clean energy, fintech, AI and robotics.
Are you a Canadian GP/LP/CI or a Canadian startup that needs to grow or scale? Give us a call! One of our representatives would love to explain how we vertically design, and then systematically layer each of our communication platforms to effectively reach niche target audiences for our clients. WC offers a unique synergistic approach to effectively communicate our client's message to their target audience.
Serving Vancouver, Montreal, Toronto, Waterloo, Ottawa and Halifax.
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